Now more than ever, all authors must self-promote in order to survive. But how do you do that without irritating your audience? Here are five things to watch out for:
Self-promotion on Twitter. One word. Don’t. This holds for any form of social media. Too often, you see writers who only tweet like this: “This is my favorite sentence from my book! Buy it here: bitly/xy123”. If I wanted ads in my feed, I’d go to Facebook. Twitter is a way to connect and build an audience. To do that, you need to post something the reader finds interesting.